MAPE Hits The Airwaves

Minnesota’s second-largest state worker union has launched a summer-long radio advertising campaign to tell the public that bureaucrats provide important services.

"Given the fact that many politicians have made careers out of trying to demonize state employees, we decide to remove ourselves from the political rhetoric and have our members speak directly to the public about services they deliver," said Jim Monroe, Minnesota Association of Professional Employees executive director.

Union members use the radio spots, which cost $100,000, to explain work they do in areas such as wildlife management, water-cleanup, veteran care and clearing up hazardous waste spills.